Archive for 'The Commercial Web'
I love podcasts. I want podcasters to have a lucrative and sustainable business. I think sponsorship is a good business model. But I squirm in my seat a little when I hear sentences like the following during a podcast sponsor read: “Company X are great people.” “I used Product Y before they even sponsored us.” “Company […]
With the demise of Google Reader many publishers recommended to readers that they check out Feedly. Now they might be regretting that decision. Feedly seems to have taken a turn that is decidedly unfriendly to publishers. This started with them pointing URL shares to their own copy of the publisher’s content, instead of the publishers original […]
For a while now advertisers and publishers have thought of display ads in two main buckets: premium and remnant. Premium campaigns were sold to the advertiser, either directly or through a network, by a salesperson. The advertiser would be sold a specific number of impressions during a specific time period and they would theoretically have […]